Stink London has announced the signing of visual artist and mixed-media director Guy Gooch to its Stink Rising roster of talent. 

Gooch's film work includes music videos for Wunderhorse, Sound Of Fractures, and a series of visually imaginative videos for up and coming alt-pop artist Ray Laurél, most recently for the tracks U Said! (above) and My Love - both produced through Stink. 

His videos show how he works comfortably across mediums and creates multi-dimensional visual worlds through performance, choreography, animation, design and in-camera trickery, creating work that reflects contemporary youth culture and urban living.

In addition to cutting his teeth creating promos, Gooch (above) has also worked as a photographer for various editorial publications, including The Line of Best Fit, resulting in a number of musical creative collaborations and expanded his visual language. He is also a self-taught animator and strives to continue embedding new creative styles and techniques into his work. 

Stink Rising’s promo offering will be bolstered with the addition of Gooch to the roster - which also features George Jaques, Giordano Maestrelli, Loose, MrMr and Wesley Joseph. 

Dom Mckiernan, Stink's Head of Music Videos, says: “I can’t wait to make more projects with Guy Gooch. His films are testament to his bold rejection of over-polished visuals, opting instead for authentic expression and storytelling. Our music videos with Guy and his best friend Ray Laurél this year have been dream collabs.”

• Watch Guy Gooch's showreel at Stink here