Alex Cook, who won an UKMVA last month for his music video for Son Lux's Undertow, has joined Caviar for representation for music videos and commercials in the US and UK.

The Los Angeles-based director won the Best Alternative Video International award at the UK Music Video Awards 2023 for Undertow, which also won a Silver Screen award at the Cannes YDA’s and two ADC Awards. It has also been recognised at Camerimage, Kinsale, Berlin Commercial and the Webby Awards.

Cook's other work, noted for its outstanding cinematic and otherworldly qualities, includes videos for Kimbra's Foolish Thinking, Ryterband's Lies and David Kushner's Mr Forgettable.  

“I’m personally incredibly enthusiastic about Alex becoming a part of our team and firmly believe that he has the potential to become a long-term, influential figure in our creative family," says Salim El Arja, EP at Caviar LA.

"His unique visual perspective, extensive knowledge in post, dedication to excellence, and the richness of his creative background promise to bring fresh and exciting opportunities to our roster. And wait until you meet him; he’s also an example of kindness and healthy collaboration—a real friend to production and clients.”

On joining Caviar, Alex Cook adds: “I’m thrilled to join such a creatively diverse company that raises the bar across multiple mediums. Whether it’s a music video, commercial, or film - I love telling stories and creating unique visuals, and I’m excited to work with Salim and the whole team at Caviar to do that.”

• Watch Alex Cook's reel at Caviar here