Caviar have announced that pip + lib, the directing duo responsible for acclaimed music videos for the likes of JGrrey, Mahalia, Fred Again.. and Hope FC x Lionesses, have joined the London-based production company for music video and commercial representation in the UK.  

pip (they/them) + lib (she/they) began their careers as a journalistic team, making content for i-D, The Face and Wonderland magazine. It’s from these early roots that they bring an extensive understanding of youth culture to the advertising space.

As an award-winning creative team they’ve collaborated with top agencies including Mother, Anomaly and 4Creative, and acted as Creative Directors for Def Jam and Atlantic Records.

As directors their work has garnered much attention and led them to collaborate with major brands including Nike, Lego and Just Eat, as well as artists JGrrey and Fred Again. Most recently, they bagged a Young Arrows nomination for Best Music Video Director for their Hope FC x Lionesses campaign for the FIFA Women's World Cup - their first production with the Caviar team.

“pip + lib are such a great signing for Caviar," says Eleri Evans, Head of Music & Content at Caviar London. "An incredibly strong creative duo (pip a photographer & lib a writer) whose attention to detail, sensitivity for youth culture and ability
to direct talent is clear across all their work.

"We’ve already collaborated with pip + lib on the Hope FC campaign — recently nominated for an award at the British Young Arrows — so we knew the signing was a natural fit. We’re so excited to welcome pip + lib to our roster and can’t wait to see what’s next for them.”

pip + lib add: “Making the leap from independent directors to signed ones was not a decision we took lightly - but the Caviar team have something that is so worth jumping for: kind hearted talented people, who “get us”. We cannot wait to have a consistent production team behind us, a team that is so damn supportive. (p.s. go on send us a good script then x)”

• Watch pip + lib's showreel at Caviar website here