Promonews - 21st July 2021

With the deadline of entry for this year's UK Music Video Awards arriving in less than two weeks, talent agency Loop Talent is the latest company to partner with the UKMVAs for the first time - sponsoring the brand new award for Best Hair & Makeup In A Video.

Founded by experienced talent agent Lucy Price in 2020, Loop Talent is a specialist agency that represents Directors of Photography, Production Designers, Costume Designers, Hair & Make Up Designers for film, TV, commercials and music videos. Based in London, Loop works with global clients on projects worldwide.

Loop Talent is coming on board to sponsor the inaugural Best Hair & Makeup In A Video at UKMVAs2021, a new category in the expanded group of craft awards at this year's event. Entries for achievement in both hair styling and makeup artistry should now be entered into this category, as the Best Styling In A Video award is now focussed entirely on wardrobe styling and costume design.   

"One of the things that drives Loop Talent, and the industry professionals we work with, is innovation in order to realise creative ambitions," says Loop founder and MD Lucy Price. "In our first year in attendance at the UKVMAs, we are thrilled to be celebrating those individuals achieving these things in the new category of Best Hair and Make-up design. We'd like to wish all the nominees luck at this year's awards."

Entry is now open to the Best Hair and Make-up In A Video award, together with 37 other categories covering technical achievement, video by music genre, and individual and company categories, via the UK Music Video Awards website.

The full range of categories to be found at the UKMVA website, and entries to the awards are now being accepted on the website here and here. The deadline for entries is at midnight (BST) on Tuesday, August 3rd.

That will be followed by two rounds of judging in most categories, with an announcement of nominations in late September. And the UK Music Video Awards ceremony will return to the legendary Roundhouse in London on Thursday, November 4th 2021.

• UK Music Video Awards 2021 website

Promonews - 21st July 2021

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