Promonews - 31st Mar 2021

Caviar has announced the arrival of London-based director Quba Tuakli to the company's directors' roster in the UK, following the completion of their first project together, for rising artist Emir Taha. 

Tuakli's film work includes branded short Doc Lo for Ralph Lauren, and music videos for Rocks Foe and Capo Lee & P Money that demonstrate his talent for narrative, humour, and surreal concepts. He has also worked agency side, creating content for millennial and Gen Z audiences, and worked as creative director on print magazine Wave, leading cover shoots for The Gorillaz, Ghetts and Doja Cat.

His new video for Emir Taha's Katakulli is a trippy comedy where the Anglo-Turkish artist encounters disapproving elders in a magical minicab.

Sorcha Shepherd, MD of Caviar, reveals that she received an email from Tuakli with a link to his work, watched the reel and was immediately impressed. "Quba’s work that I saw initially was quite diverse tonally, but I was drawn to his performances and how brilliantly he directs his talent. After our first meeting, it was obvious to me that he would have some brilliant stories to tell.

"Then, when I started seeing the pitches he was submitting, I knew we were dealing with someone very special. Cut to me seeing the edit for Katakulli and I was even more convinced that I wanted to sign him. Quba’s unique tone of voice makes me very excited that we will be supporting him in his very bright future."

• Watch Quba Tuakli's showreel at Caviar here

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    Promonews - 31st Mar 2021

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