Academy Films have announced the official signing of Ethan + Tom to their directing roster for music videos.

The London-based directing duo's arrival at Academy has been confirmed following their impressive work for Flohio - including the UKMVA-nominated video for WAY2 - Greentea Peng, P-rallel, Nayana IZ, Berwyn and others. The announcement coincides with the release of their latest video for Shrink's Cut You Loose.

Ethan and Tom have been working together since meeting at University of Westminster in 2017, where they were both studying a Film BA degree. They started making music videos for friends who were producing music, and began developing their distinctive style embracing in-camera experimentation and mixed media. Their video for budding band Badgirl$ caught the interest of Sony Music, which led to a series of music videos with the label while the pair were still at university.

“We are incredibly excited to add the young duo to our music video roster," says Academy Film’s Head of Music Maurizio Von Trapp. "For the past year, we’ve been working closely together and have produced work we’re extremely proud of - it really feels like the possibilities are endless when it comes to these two. This duo of young filmmakers are a dream come true: full of ideas, excitement and wonder, and a relentlessness that drives it all forward, to a future we look forward to not only witnessing, but being a part of.”

• Watch Ethan + Tom's showreel at Academy here