Promonews - 10th Feb 2021

Caviar have announced that Maxim Kelly has officially joined the company's roster of directors in London.

Confirmation of the London-based filmmaker and photographer's arrival at Caviar comes after his direction of two videos in the past few months through the company, for Django Django's Spirals, and the recently released video for Shame's Nigel Hitter. He is now officially added as a music video director based at Caviar's London office.      

Starting out in photography, Kelly's worked alongside some of the leading names in New York fashion photography, before a three-year stint as Juergen Teller’s first assistant on his return to London. During this period, he self-shot and edited his first music video while on a trip to India. The accolades that followed included exposure through the Future Shorts Festival.

With work that spans music, fashion, narrative and branded content, Kelly's clients have included Valentino, Palace, Linda Farrow, Vogue and Hunger Magazine. His music videos, including those for Django Django and Shame, indicate his strengths in lateral thinking to find the essence of the song, artist or band. 

“Maxim’s unique surrealist and eccentric style combined with his ambition makes him an absolute charm to work with," says Daniella Manca, Caviar's Head of Music Videos and Content in London. "We are truly excited to be further helping realise his visions alongside artists, agencies and brands. Together, we hope to continue to push the boundaries of visual storytelling.” 

Kelly adds that he is also very excited to join the roster. “Caviar grant me the freedom, or rather encourage me to be myself and produce individual work," he says. "I feel like I have discovered a home where I can be as foolish as I please and somehow not be judged, but rather egged on.

"They give me release to not self-criticise or hold back and the support necessary to make strange things happen. And I finally get to work on the bizarre projects I always wanted to make. They have directors who consistently push the boundaries and I’m delighted to be accompanying such a forward thinking and lovely group of people.”

• Watch Maxim Kelly's showreel at Caviar here

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    Promonews - 10th Feb 2021

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