British filmmaker Rohan Blair-Mangat, whose work includes the acclaimed music video/short film Bam from Jay-Z's album 4:44, has joined Caviar for commercial and music video representation in the UK, US, France, Netherlands and Spain.

Blair-Mangat's music video directing career includes work for artists such as Bryson Tiller, DVSN, PAULi and Sub Focus, while his commercial work includes projects for Adidas, Apple Music, Beats By Dre, BMW, Dazed, McDonalds, Nike and Vice. Since graduating from Central Saint Martins with a degree in Fine Art, his projects have led him to work with talents such as Lionel Messi, Daisy Ridley, Alexander Wang and Lewis Hamilton.

His short film When I See You, I See Me, made in collaboration with Wretch 32, was screened at the Tate Britain and selected by Lynne Ramsay for the series ‘Electric Shorts’. His spot for Cocaine Unwrapped ‘Run For Your Life’ earned him a Best New Director nominations at the BTAA Craft Awards and being shortlisted for the CFP-E/Shots Young Director Award. His interactive work for Geox won four Cannes Lions, a One Show Gold Pencil and FWA Site of the Day.

In 2017, Blair-Mangat (above right) worked with Jay-Z and Damian Marley (left and centre), documenting Jay-Z's visit to the legendary Tuff Gong studio in Kingston, Jamaica for Bam, an innovative hybrid between music video and short film that was nominated at the 2017 UKMVAs and Camerimage. 

“We are very excited to have Rohan join the Caviar family," Jasper Thomlinson, managing partner at Caviar, has stated. "There’s a raw authenticity to his work that manages to punch through in a cinematic and rhythmic way. And this vision spans the gamut from his music videos, ad campaigns, to the film and TV projects he’s developing. It makes Rohan the perfect addition to the Caviar roster and makes us eager to get started making great work together.”

Blair Mangat has added: “I am really excited to be joining Caviar. I’ve been following their work for a while and it’s great to be reunited with Georgie MacEchern, who was my first ever commercial rep. I’m looking forward to the projects that come in 2018 and beyond!”

• Watch Rohan Blair-Mangat's reel here