Luti Media have announced that Mike Ho has joined them for music video and commercial representation in the UK.

The LA-based director joins Luti Media in London, having built his reputation as a director and creative director of hip-hop and American pop videos for the likes of Mary J Blige and Chris Brown. Now in partnership with Riveting Entertainment - where he is based in US – Luti are making Mike Ho available for productions worldwide.

Starting out as a photographer in the Bay Area, Mike went on to contribute to leading American magazines such as MAXIM, FHM, Urban Ink, Hip Hop Weekly. His first music video helped him land a job as videographer at Interscope Recrods and his directing career took off from there.

Last year Mike collaborated with Chris Brown, as creative director on Brown's stylish video for New Flame featuring Usher and Rick Ross, set on a striking, synthetic island with the performers wearing all-white clothing and flashes of models adorned in blood red. He also recently worked with Luti Media on Mary J Blige video shot in London, and a new TV ad for Ministry of Sound, and in the past few weeks he's been busy shooting promos for US artists Kid Ink and Sevyn Streeter, featuring Ty Dolla Sign.  

"We're thrilled to sign Mike," says Luti Fagbenle, executive producer of Luti Media. "It was Mike’s young and fresh directing style on Chris Brown’s ‘New Flame’ video which got us really excited to work with him, and his work with Mary J. Blige showcases his talent for captivating storytelling with striking imagery. We are really looking forward to standout pieces from him."

• Watch Mike Ho's showreel at Luti Media here