In a unique collaboration between Saatchi & Saatchi, Genero.tv, BUG Music Videos and Universal Music, a new competition launches today that invites aspiring filmmakers to create a music video for a classic track from the Godfather of Soul himself, James Brown.

In a unique collaboration between Saatchi &amp; Saatchi, Genero.tv, BUG Music Videos and Universal Music, a new competition launches today that invites aspiring filmmakers to create a music video for a classic track from the Godfather of Soul himself, James Brown. <em>James Brown - A Music Video Challenge</em> gives up-and-coming filmmakers the chance to make a music video for one of four of James Brown's most imperishable classics - Sex Machine, Papa's Got a Brand New Bag, It's a Man's, Man's, Man's World, and Try Me. These tracks - none of which have ever had a music video made for them before now - can be accessed from the <a href="http://genero.tv/jamesbrown/" target="_blank">competition page</a> on Genero.tv. 12 finalists for the Grand Prize will also have the chance to have their work selected as the track's official video, and win a cash prize, as the competition is timed to coincide with the James Brown catalogue being re-released digitally on iTunes and elsewhere this summer. The classic <em>James Brown Live at the Apollo</em> album is also being reissued later this year, to mark it's 50th anniversary. The competition launches today (May 16) and runs until the June 25th 2012 - no entries will be accepted after 23.59 GMT on that date. The 12 finalists will be revealed in mid-July and the winner announced on the Genero.tv competition page on July 30th 2012. It's the second year in succession that Saatchi &amp; Saatchi have collaborated with BUG Music Videos to find new directing talent via a Music Video Challenge, following the very successful competition last year involving tracks from the Moby album Destroyed. This year Saatchi &amp; Saatchi and BUG are working with Genero.tv, the dedicated music video competition website, for the first time, with the added twist of working with well-known tracks from a legendary artist, rather than new music. <br/><strong>For more information on eligibility and how to enter, go to the James Brown - A Music Video Challenge page on Genero.tv <a href="http://genero.tv/jamesbrown" target="_blank"><strong>here</strong></a>.</strong>

James Brown - A Music Video Challenge gives up-and-coming filmmakers the chance to make a music video for one of four of James Brown's most imperishable classics - Sex Machine, Papa's Got a Brand New Bag, It's a Man's, Man's, Man's World, and Try Me. These tracks - none of which have ever had a music video made for them before now - can be accessed from the competition page on Genero.tv.

In a unique collaboration between Saatchi &amp; Saatchi, Genero.tv, BUG Music Videos and Universal Music, a new competition launches today that invites aspiring filmmakers to create a music video for a classic track from the Godfather of Soul himself, James Brown. <em>James Brown - A Music Video Challenge</em> gives up-and-coming filmmakers the chance to make a music video for one of four of James Brown's most imperishable classics - Sex Machine, Papa's Got a Brand New Bag, It's a Man's, Man's, Man's World, and Try Me. These tracks - none of which have ever had a music video made for them before now - can be accessed from the <a href="http://genero.tv/jamesbrown/" target="_blank">competition page</a> on Genero.tv. 12 finalists for the Grand Prize will also have the chance to have their work selected as the track's official video, and win a cash prize, as the competition is timed to coincide with the James Brown catalogue being re-released digitally on iTunes and elsewhere this summer. The classic <em>James Brown Live at the Apollo</em> album is also being reissued later this year, to mark it's 50th anniversary. The competition launches today (May 16) and runs until the June 25th 2012 - no entries will be accepted after 23.59 GMT on that date. The 12 finalists will be revealed in mid-July and the winner announced on the Genero.tv competition page on July 30th 2012. It's the second year in succession that Saatchi &amp; Saatchi have collaborated with BUG Music Videos to find new directing talent via a Music Video Challenge, following the very successful competition last year involving tracks from the Moby album Destroyed. This year Saatchi &amp; Saatchi and BUG are working with Genero.tv, the dedicated music video competition website, for the first time, with the added twist of working with well-known tracks from a legendary artist, rather than new music. <br/><strong>For more information on eligibility and how to enter, go to the James Brown - A Music Video Challenge page on Genero.tv <a href="http://genero.tv/jamesbrown" target="_blank"><strong>here</strong></a>.</strong>

12 finalists for the Grand Prize will also have the chance to have their work selected as the track's official video, and win a cash prize, as the competition is timed to coincide with the James Brown catalogue being re-released digitally on iTunes and elsewhere this summer. The classic James Brown Live at the Apollo album is also being reissued later this year, to mark it's 50th anniversary.

In a unique collaboration between Saatchi &amp; Saatchi, Genero.tv, BUG Music Videos and Universal Music, a new competition launches today that invites aspiring filmmakers to create a music video for a classic track from the Godfather of Soul himself, James Brown. <em>James Brown - A Music Video Challenge</em> gives up-and-coming filmmakers the chance to make a music video for one of four of James Brown's most imperishable classics - Sex Machine, Papa's Got a Brand New Bag, It's a Man's, Man's, Man's World, and Try Me. These tracks - none of which have ever had a music video made for them before now - can be accessed from the <a href="http://genero.tv/jamesbrown/" target="_blank">competition page</a> on Genero.tv. 12 finalists for the Grand Prize will also have the chance to have their work selected as the track's official video, and win a cash prize, as the competition is timed to coincide with the James Brown catalogue being re-released digitally on iTunes and elsewhere this summer. The classic <em>James Brown Live at the Apollo</em> album is also being reissued later this year, to mark it's 50th anniversary. The competition launches today (May 16) and runs until the June 25th 2012 - no entries will be accepted after 23.59 GMT on that date. The 12 finalists will be revealed in mid-July and the winner announced on the Genero.tv competition page on July 30th 2012. It's the second year in succession that Saatchi &amp; Saatchi have collaborated with BUG Music Videos to find new directing talent via a Music Video Challenge, following the very successful competition last year involving tracks from the Moby album Destroyed. This year Saatchi &amp; Saatchi and BUG are working with Genero.tv, the dedicated music video competition website, for the first time, with the added twist of working with well-known tracks from a legendary artist, rather than new music. <br/><strong>For more information on eligibility and how to enter, go to the James Brown - A Music Video Challenge page on Genero.tv <a href="http://genero.tv/jamesbrown" target="_blank"><strong>here</strong></a>.</strong>

The competition launches today (May 16) and runs until the June 25th 2012 - no entries will be accepted after 23.59 GMT on that date. The 12 finalists will be revealed in mid-July and the winner announced on the Genero.tv competition page on July 30th 2012.

In a unique collaboration between Saatchi &amp; Saatchi, Genero.tv, BUG Music Videos and Universal Music, a new competition launches today that invites aspiring filmmakers to create a music video for a classic track from the Godfather of Soul himself, James Brown. <em>James Brown - A Music Video Challenge</em> gives up-and-coming filmmakers the chance to make a music video for one of four of James Brown's most imperishable classics - Sex Machine, Papa's Got a Brand New Bag, It's a Man's, Man's, Man's World, and Try Me. These tracks - none of which have ever had a music video made for them before now - can be accessed from the <a href="http://genero.tv/jamesbrown/" target="_blank">competition page</a> on Genero.tv. 12 finalists for the Grand Prize will also have the chance to have their work selected as the track's official video, and win a cash prize, as the competition is timed to coincide with the James Brown catalogue being re-released digitally on iTunes and elsewhere this summer. The classic <em>James Brown Live at the Apollo</em> album is also being reissued later this year, to mark it's 50th anniversary. The competition launches today (May 16) and runs until the June 25th 2012 - no entries will be accepted after 23.59 GMT on that date. The 12 finalists will be revealed in mid-July and the winner announced on the Genero.tv competition page on July 30th 2012. It's the second year in succession that Saatchi &amp; Saatchi have collaborated with BUG Music Videos to find new directing talent via a Music Video Challenge, following the very successful competition last year involving tracks from the Moby album Destroyed. This year Saatchi &amp; Saatchi and BUG are working with Genero.tv, the dedicated music video competition website, for the first time, with the added twist of working with well-known tracks from a legendary artist, rather than new music. <br/><strong>For more information on eligibility and how to enter, go to the James Brown - A Music Video Challenge page on Genero.tv <a href="http://genero.tv/jamesbrown" target="_blank"><strong>here</strong></a>.</strong>

It's the second year in succession that Saatchi & Saatchi have collaborated with BUG Music Videos to find new directing talent via a Music Video Challenge, following the very successful competition last year involving tracks from the Moby album Destroyed. This year Saatchi & Saatchi and BUG are working with Genero.tv, the dedicated music video competition website, for the first time, with the added twist of working with well-known tracks from a legendary artist, rather than new music.
For more information on eligibility and how to enter, go to the James Brown - A Music Video Challenge page on Genero.tv here.