The Arctic Monkeys have stuck their necks out to make their new album Tranquility Base Hotel + Casino a proper concept album. The first video, directed by Ben Chappell and Aaron Brown, is entirely of a conceptual piece with that ambitious plan.
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Charlotte Regan's mesmerising video for Wretch 32's His And Hers takes the song's difficult subject matter - the angry verbal attack of a young man and the provoked response of his partner - and tackles it head-on.
She simply dramatises it, adds characterisation to bring Wretch's blistering monlogues fully to life, and does so in a completely believeable manner.
With Years & Years' concept-led second album Palo Santo on the way, the second video by Fred Rowson is the next episode in the story of Y&Y's Olly Alexander as a captive human performer in a world dominated by androids.
Ivana Bobic's latest video for Sigrid is an ode to friendship in a Spielberg world.
Bea Miller's big performance of I Wanna Know - her collaboration with NOTD - becomes a real showstopper in Michael Baldwin's impressive video.
A woman dances like there's no tomorrow in Tom Ringsby's video for Paul White's Set The Tone.
It's clear that her agitated movement is not necessarily corresponding to the track, with its haunting vocals by Denai Moore, but more like a form of therapy. Consequently we're drawn into wanting to know more about this apparently troubled character.
A boy and a girl embark on a classic pre-romance rite of passage - the mock-serious chase - in and around the unmistakeable streets and buildings of Havana, in Brett Simon's video for Snow Patrol's Empress.
Andrew Donoho helms this dark sci-fi action thriller for Plan B's hugely powerful Guess Again. It's a furiously paced story which, at its heart, delivers an ominous warning about the future of technology.
Ben Drew aka Plan B was deeply involved in the making of the video, as the writer, directing 2nd unit and co-editing the work with Chris Dart and Donoho.