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giffgaff 'The Big Swim' by Sean Thompson

In the pantheon of great British commercials, there are plenty of ads that are brilliant exactly because they are beautifully imaginative, well-crafted visuals applied to a fantastic piece of music. The whole of the Levi's campaign that started with the 'Laundrette' ad in the 80s worked on that premise. That doesn't seem to happen so much now.

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Zayn ft Party Next Door 'Still Got Time' by Calmatic

Zayn throws a properly wild house party in the very stylish video for Still Got Time, directed by Calmatic. 

Further distancing himself from the squeaky-clean boy band days of yore, Zayn gives over a Gatsby-like vibe of disinterestness as the world's coolest kids descent on his place and fill it with smoke.

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The Aces 'Physical' by Charlotte Rutherford

When hanging out with your friends is much more rewarding than being with stinky boys...

Charlotte Rutherford pink-hued, neon-glowed video focusses on each of girlband The Aces's sad relationships with the opposite sex, in an enjoyably tongue-in-cheek affair for Physical.

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