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Polykite 'Bones' by Vasily Ovchinnikov

25/09/2017

Polykite 'Bones' by Vasily Ovchinnikov

Prolific Russian director Vasily Ovchinnikov's video for Aussie band Polykite explores the love between two young seamstresses in an unspecified past, that begins over the sewing machine and leads to the decidedly sensual use of a tape measure.

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PRETTYMUCH 'Would You Mind' by Emil Nava

25/09/2017

PRETTYMUCH 'Would You Mind' by Emil Nava

Emil Nava unleashes the raucous debut music video for PRETTYMUCH, the latest pop sensation on SYCO tipped for world domination.

And the video for Would You Mind, with its low-slung wide-angle performance shots, is clearly inspired by some of those seminal Nineties and Noughties boyband classics. 

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Nina Nesbitt 'Best You Had' by Alexander Darby

25/09/2017

Nina Nesbitt 'Best You Had' by Alexander Darby

Nina Nesbitt's old boyfriend has made a terrible error of judgement and Nina is here to reveal the contrast between theirs and his new relationship.

Alexander Darby's video for Best You Had has two stories running concurrently, organised around a mirror-image set. And it all gets pretty steamy. 

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CNCO + Little Mix 'Reggaetón Lento' (remix) by Marc Klasfeld

21/09/2017

CNCO + Little Mix 'Reggaetón Lento' (remix) by Marc Klasfeld

CNCO, the winners of Simon Cowell and Ricky Martin's La Banda TV talent show on Univision, became the first boyband to reach one billion views in YouTube, with their single "Reggaetón Lento (Bailemos)". Now they're taking on the rest of the world with the help of Little Mix and director Marc Klasfeld who dial up the heat between the two pop supergroups.

Ay carumba.

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