MJ Cole x Kojey Radical 'Soak It Up' by Filmawi

MJ Cole x Kojey Radical 'Soak It Up' by Filmawi
  • By Emma K
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The video for MJ Cole & Kojey Radical's Soak It Up, directed by Filmawi, is based on the idea of something supernatural happening in the context of a tragic occurance in everyday life, and turning it into something soulful and beautiful.

Kojey Radical finds himself in the middle of a family mourning the loss of a son, who then appears lying on the floor of the sitting room among the mourners. Filmawi's use of 16mm film and natural light (beautifully shot by Joel Honeywell) adds to a striking sense of intimacy and palpable emotion. Its simple yet sophisticated and very powerful.

Credits

Director
Filmawi
Producer
Carla Steinberg
Production Company
COMPULSORYCOMPULSORY website
Executive Producer
Kiran Mandla
Director of Photography
Joel Honeywell
Focus Puller
Eve Carreno
Gaffer
Vini Curtis
Wardrobe
Taslima Khan
Make-up
Gloria Penaranda
Editor
Ed Hanbury
Editing company
Trim Editing
Colourist
Oisín O'Driscoll
Grading company
The Mill
Director's Representation
COMPULSORYCOMPULSORY website

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