Chaka Khan 'Like Sugar' by Kim Gehrig

Chaka Khan 'Like Sugar' by Kim Gehrig
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Chaka Khan is back! The Queen of Funk and multiple Grammy winner returns with Like Sugar, a complete funk sugar-rush of a track produced by Switch. And as a result, top commercials director Kim Gehrig has been lured back to music, for this brilliant, gif or loop-inspired video.

Like the great dance videos of the late ‘90s and early 2000s, Gehrig’s video is a simple but deceptively clever idea that’s been expertly executed with the help of the Parisian choreography duo I Could Never Be A Dancer and superstar stylist Vanessa Coyle.

In a contemporary twist, however, it depicts a succession of characters whose dance moves are looped - reflecting the rhythm track but with a visual glitch-in-the-matrix. They’re gradually layered together into an increasingly surreal mix of manic energy, gif-like dance moves and vibrant colours.
 

Credits

Director
Kim Gehrig
Producer
James Waters
Production Company
SomesuchSomesuch website
Executive Producer
Saskia Whinney
Production Manager
Maddy Perkins
Production Assistant
Liz Rufai
Choreographer
Olivier Casamayou
Director of Photography
Deepa Keshvala
Production designer
Francesca Di Mottola
Costume designer
Vanessa Coyle
Editor
Fouad Gaber
Editing company
Trim Editing
Post Producer
Josh King
Post production company
Framestore
Colourist
Simon Bourne
Grading company
Framestore
Location Manager
Kim Fenton
Commissioner
Ailsa Robertson
Label
Island Records

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