Death Cab For Cutie 'Gold Rush' by Alex Southam

Death Cab For Cutie 'Gold Rush' by Alex Southam
  • By David Knight
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Alex Southam's welcome return to music videos for Death Cab For Cutie's excellent Gold Rush is a potent reflection on how the personality of an ordinary neighbourhood is destroyed by popularity. 

Death Cab's frontman Ben Gibbard takes a stroll down the street in his neighbourhood, and in doing so takes a journey through the ages. The city block may not change but Gibbard walks past the characters who inhabited the area over several decades. And as he approaches the present-day, the people become more gentrified, more homogeneous.

And much more numerous. Gibbard's progress is finally stopped by a solid mass of people coming the other way - mostly staring into their phones, of course. It's a powerful metaphor on the way we live now. 

Credits

Director
Alex Southam
Producer
Matt Day
Production Company
London AlleyLondon Alley website
Executive Producer
Luga Podesta
1st AD
Allen J. Scudder
Director of Photography
Nicholas Wiesnet
Focus Puller
Jared Wennberg
2nd AC
Julia Pasternak
Gaffer
Drew Valenti
Art Director
Susie Francis
Wardrobe
Mark Holmes
Hair
Gabriella Sharma
Make-up
Brittany Fontaine
Editor
Ernie Gilbert
Colourist
Dan Moran
Grading company
Creep PostCreep Post website
Director's Representation
OB ManagementOB Management website
Commissioner
Phil Botti
Commissioner
Mandee Mallonee
Label
Atlantic
Production Supervisor
Michael Hoopingarner
Production Supervisor
Oopey Mason
2nd AD
Teresa Cordts
Steadicam
Colin MacDonnell

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