Lily Allen 'Lost My Mind' by Myles Whittingham

Lily Allen 'Lost My Mind' by Myles Whittingham
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With her new album No Shame just released, Lily Allen reunites with Myles Whittingham for a gravity-defying video for Lost My Mind.

In the song Lily explores the emotional dislocation caused by the breakdown of a relationship, which Whittingham - who also directed her previous video for Trigger Bang – visualises by literally turning her world upside down.

This was all achieved in-camera, with numerous striking images taking the viewer on an emotional journey. And after her walking up the walls to the ceiling, it culminates with the rain falling in Lily’s room. After the excellent Trigger Bang, it confirms that Whittingham is a real emerging talent, strong on storytelling and technique.  

 

Credits

Director
Myles Whittingham
Producer
Mouktar Mohammed
Production Company
Elixir PicturesElixir Pictures website
Production Manager
Khuram Mizra
1st AD
Steven Olugbenga
Director of Photography
Stefan Yap
Focus Puller
Alistair Baines
2nd AC
Josh Tilley
Gaffer
Jazz Bhalla
Art Director
Anthony Neal
Wardrobe
Cora Delaney
Hair
Jake Gallagher
Make-up
Georgie Hamed
Colourist
Lewis Crossfield
Grading company
Electric Theatre Collective
Post production company
Electric Theatre Collective
Commissioner
Sam Seager
Label
Warner Music

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