DMA's 'Do I Need You Now?' by Jake Jelicich

DMA's 'Do I Need You Now?' by Jake Jelicich
  • By Lassamie Prasimay
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Jake Jelicich has responded to Australian rock outfit DMA's take on vintage Britrock (and the ringing endorsement of Liam Gallagher) with a video with a real classic feel, exhibiting the director's qualities as DoP as well as director.

Jelicich has placed the band among a group of mysterious black-clad figures positioned around architecturally striking locations in London (Anthony Gormley-style). Despite the setting, this is far from ominous. The monochrome-tinted video itself has a very tranquil feel to it, as the viewer drifts from one concrete-heavy panorama to another, accompanied by the lead singer's soothing vocals.

This marks a visual departure for the band, who have commented: "We really liked Jake's previous videos and wanted to give him full creative control for Do I Need You Now?. He captured the mood of the song perfectly, and it was nice to just stand still for once."


Jake JelicichJake Jelicich website
Henry Napier-Brown
Production Company
PartizanPartizan website
Executive Producer
Mayling Wong
Production Manager
Joe Browne
Focus Puller
Bradley Stearn
2nd AC
Tristn Bejawn
Bame Models
Director's Representation
Claire Stubbs @ Partizan

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