Niall Horan 'On The Loose' by Jake Jelicich

Niall Horan 'On The Loose' by Jake Jelicich
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Jake Jelicich's stylish video for Niall Horan has the feel of an old-school road movie, with Horan accompanied in his '70s Porsche Carerra by a free-spirited female companion. 

Jelicich has just joined Partizan in the UK and US for music video representation, and in his first project at his new home he develops a mesmerising visual language of warped, slowed or overlapping shots to emphasise the emotional pull of the lyrics of On the Loose.

 

From the director

JAKE JELICICH:

"For this track, Niall and his team were after a playful abstract narrative that had a sense of progression and chase. The lyrics do a great job of telling the story, so I thought I'd pair them with a classic look, sunburnt locations with a huge sense of nostalgia.

"From the outset, I wanted to create a fast-paced stylistic visual, though I wanted this to also have a sense of mystery. I'm really interested in the frailty of memory and although I needed to stay within pop boundaries on this one, I thought it would be nice to add an abstract layer.

"I like that the viewer can't be sure if Niall and his muse are ever actually together, if these are memories or playing out in a linear fashion. The best metaphor for me is at the end, when Niall finally decides to trust our muse and let her close, she once again tricks him and disappears into sparks, a classic magician's trick.

"It was a pleasure working with Niall and his team, and my great new family at Partizan."
 

Credits

Director
Jake JelicichJake Jelicich website
Producer
Jason Baum
Production Company
PartizanPartizan website
Executive Producer
Whitney Jackson
Production Manager
Rachel Ottenstein
1st AD
Rudy Van Zyl
Director of Photography
Nick Bupp
Focus Puller
Leonard Walsh
2nd AC
Jonathan Dec
Gaffer
Matthew Kubas
Wardrobe
Ellie Stidolph
Hair
Sienree Du
Make-up
Georgina Hamed
Colourist
Kristopher Smale
Grading company
MPC
Director's Rep (US)
Laura Jones @ Partizan
Director's Rep (UK)
Claire Stubbs @ Partizan
Commissioner
Targa Sahyoun
Label
Capitol Records

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