Sigala, Paloma Faith 'Lullaby' by Craig Moore

Sigala, Paloma Faith 'Lullaby' by Craig Moore
  • By David Knight
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Craig Moore collaborates for a sixth time with Sigala for Lullaby - a dead cert to be a 2018 summer anthem – featuring ​Paloma Faith. Shot in Cape Town, Moore's striking, colourful video has Paloma singing a sweet lullaby that has the contrary effect to the norm: characters don't fall asleep, but wake up to find themselves in a series of stunning landscapes.

With simple styling to emphasise the scale and beauty of the locations, each performer goes through a journey as they digest their surroundings, begin to move gracefully within it, and gradually take on an increasingly celebratory mood.

From the director

CRAIG MOORE:

“We really had a blank canvas with this, and like past Sigala videos, we wanted to include dance​​. However, this was slightly different as we were conveying themes of escapism as the characters drifted off into faraway lands​, waking up on a simple bed in the middle of nowhere​.

"For this reason, I wanted to cast dancers that had a certain flow to their style - less aggressive and commercial feeling, but more ​dreamy, ​graceful and expressive. ​​Ballet was a big inspiration and ​seemed like a great contrast to our empty landscapes.

"We gave the dancers the scope to wake up and explore the space, gradually progressing into routines that showcased this sense of freedom and escape."

Credits

Director
Craig Moore
Producer
Toby Walsham
Production Company
FAMILIAFAMILIA website
Service Company
Robot
Service Producer
Liam Johnson
Production Manager
Hannah Bilverstone
1st AD
Chris Kelly
Director of Photography
Tony Miller
Director of Photography
Fabian Vettiger
Gaffer
Lee Brinkley
Art Director
Kat Hawker
Art Director
Bianca Prinsloo
Wardrobe
Nico Nigrini
Make-up
Inga Hewett
Editor
Chris Roebuck
Editing company
TenThree
Colourist
Joseph Bicknell
Grading company
CHEAT
Commissioner
Dan Millar
Label
Sony Music
Stylist (Artist)
Karl Willett
Artist MU
Lindsay Cruickshank
Cast
Paige Drury-lawrence, Gabrielle Botha, Jean-mark Suntah, Thami Njoko, Sune-lee Esch

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