Jordan Rakei drags a body from freezing waters at the start of his video for Eye To Eye.
What happened? And who's the victim? Tom Ewbank's gripping video for the New Zealand-born, London-based soul-jazz multi-instrumentalist keeps us on tenderhooks weaving the aftermath with the traumatic event and killing, and finishing with a bombshell ending.
What is also remarkable is that Tom Ewbank pretty much made this on his own, with a single assistant (who doubled as Jordan Rakei's 'victim'.
From the director
"We shot the music video on the Welsh coast in the middle of December, which came with a few challenges, not least the temperature of the sea and the weather!” explains Ewbank. “This was the first bit of acting that Jordan had done and I was initially concerned that we may struggle to transform one of the nicest and most considerate people I know into a psychopath. I'm not sure what Jordan's performance says about him as a person but his portrayal is very convincing and at times terrifying.
"The track is all about Jordan not seeing 'eye to eye' with aspects of his personality, personality traits that have held him back (social anxiety being the main one). Essentially the message in the video is that you can try and bury aspects of your personality, but no matter how hard you try to suppress these feelings you'll never fully get rid of them.
"I've always enjoyed working with Jordan and I feel very fortunate to have worked with him on this project, hopefully his fans enjoy the video as much as we enjoyed making it."