Jay Rock, Kendrick Lamar, Future, James Blake 'King's Dead' by Dave Free & Jack Begert

Jay Rock, Kendrick Lamar, Future, James Blake 'King's Dead' by Dave Free & Jack Begert
  • By David Knight
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Another week, another great Kendrick Lamar video... Okay, this one is for Jay Rock, featuring Kendrick and Future, but it is certainly the latest of that consistently brilliant portfolio of jawdropping visuals to accompany the Compton maestro's music - this from the Black Panther soundtrack project - that originates out of his TDE operation.

In this case, it's directed by Dave Free - one half of The Little Homies with Lamar - and Jack Begert, who capture their artists in a series of scenarios that zoom out - and keep zooming out, to reveal they have been shot on extraordinary long lenses.

The effect, when the rappers are revealed to be on separate rooftops in the LA skyline, is like a paranoid thriller from the 70s. But overall the effect is too smart and fastmoving to be taken too seriously. There's a great stockmarket trader scenario that is like The Wolf Of Wall Street meets Hammer & Tongs REM video Imitation of Life. Kendrick and Jay start out in a palm tree, and then it ends with Kendrick directing traffic on a very busy LA intersection. Please never try this...  

In all of this, huge kudos must go to DoP Christopher Ripley, who used robot rigs in a wholly new way, and also shot on ridiculously high res 8K to achieve these impossibly long zoom shots. He has spoken to The Independent about what went into achieving the shots on the King's Dead video – a must-read.

Credits

Director
Dave Free
Director
Jack Begert
Producer
Anthony 'Top Dawg' Tiffith
Producer
Angel J Rosa
Producer
Dave Free
Production Company
TDE Films
Production Company
AJR Films
Production Manager
Levon Davis
1st AD
Jonas Morales
Director of Photography
Christopher Ripley
Art Director
Cody Fusina
Editor
Tyler Sobel-Mason
Editor
Jack Begert
Colourist
Bryan Smaller
Grading company
Company 3

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