Promonews's very own Luke Bather steps back into the director's chair for some enjoyable farmyard shenanigans with South London post-punk band Shame.
With a mockumentary style that establishes the feisty fivepiece as good-natured interlopers on a nonplussed farmer's homestead, Shame deliver an energetic performance of their Kurt Vile-esque One Rizla from the back of a quad bike, while also mucking around on tractors, messing with the sheep, and generally coming over like a band you need to know better.
As Luke says, Withnail & I meets Weezer, with a bit of Country File thrown in...
From the director
"After seeing the band's album art I knew we had to shoot this video on a farm. I wanted it to feel like the people behind Withnail & I had to remake Spike Jonze's video for Weezer's Island in the Sun with the limited rescources on a farm in Northern England... and a little bit of Country File thrown in for good measure.
"Endless thanks to the crew for shooting outdoors for two days during a storm and to the band for repeatedly falling over in the mud for the benefit of the camera."