Earlier this year, Will Oldham released a new song, Treasure Map, underneath his Bonnie “Prince” Billy moniker. At the time, it was included on a Southern Poverty Law Center benefit compilation, and it’s now been repurposed as part of the soundtrack for Moxie Pictures' feature film The Lure.
The film is a documentary about the decades-long search for a legendary treasure buried by eccentric art-dealer Forrest Fenn in the Rocky Mountains. The song gets a new clip directed by Tomas Leach that follows one searcher on her quest to find that buried treasure. The further she goes on her journey, the more reflective and troubled she gets.