Wretch 32 ft Kojo Funds & Jalani 'Tell Me' by Labi Odebunmi

Wretch 32 ft Kojo Funds & Jalani 'Tell Me' by Labi Odebunmi
  • By David Knight
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Labi Odebunmi's new video combines a stylishly designed and shot performance with a narrative set at a fashion show, where Wretch 32 and Kojo Funds make a connection with one of the models on the runway. But little do they know, she’s not what she appears to be.

 

From the director

LABI ODEBUNMI: 

"When I received the track, i wanted to keep performance set-ups simple but interesting - so to run comfortably parallel with the songs vibe and activity through out. I created the cube scene as a metaphor to place the “life” responsible for this irrepressible vibe (artist’s) within a lit “incubator” representative of the tracks energy. I wanted viewers to feel like they’re watching this live to resonate with the upbeat ambience of the track.

"Wretch is a metaphor king and I wanted to transmit his brand infusing other subtle visual metaphors (if you get them, you get them) while also paying homage to the classic Whitney Houston sample with editorial/fashion scenes. Running along with his album title and current mood when I spoke to him, he feels this is the most free he’s been, which I feel the direction and video shows."

Credits

Director
Labi Odebunmi
Producer
Lavinia Noel
Production Company
Sugarcane MediaSugarcane Media website
Executive Producer
Indiana Mookram
Executive Producer
Lavinia Noel
Director of Photography
Luke Biggins
Make-up
Tara Adele
Editor
Lavinia Noel
Editing company
Sugarcane MediaSugarcane Media website
Colourist
Lee Daley
Director's Representation
Isaac Tomiczek
Commissioner
Ore Okonedo
Studio
East London StudiosEast London Studios website

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