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Orelha Negra 'Ready' by Richard F. Coelho

David Knight - 20th Sept 2017

Portuguese director Richard F. Coelho tackles the big issues through the medium of dance in his absorbing video for Orelha Negra's Ready.

It's an instrumental track that develops into an epic of distinct movements, which is reflected in the progression of the performances in the video: a dancer, expresses the misery of addiction and pain of recovery through contemporary dance; she's followed by a 'punk' ballerina, who is herself replaced by facepainted street dancers.

It's impressively achieved by Coehlo and DoP Leandro Ferrão, making the most of a small budget with excellent use of the talent at their disposal and the crumbling, derelict building in Lisbon where it was shot.

RICHARD F COELHO:

"Through the dancer, I explore past traumas, lost dreams, addiction and depression as a catalyst of change, purging the bad and viewing a positive ray of light in the horizonte. 'How did I get here? What happened along the way? How to get out?' she asks herself while at her lowest, during a glitchy high. Revisiting her past, it’s that ephemeral split second decision that allows some to change their negative life into something better. Will she make it?"

David Knight - 20th Sept 2017

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  • Choreography

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Credits

Production/Creative

Director
Richard F. Coelho
Producer
Richard F. Coelho
Producer
Urshi Cardoso
Producer
Richard F. Coelho, Urshi Cardoso, Patricia Tavares
Executive Producer
Richard F. Coelho
Production Manager
Richard F. Coelho

Camera

Director of Photography
Leandro Ferrão
Focus Puller
Selma Lopes
2nd AC
Juliane Rupar
Steadicam
Samuel Tavares

Lighting/Grip

Gaffer
Pedro Nair

Art

Art Director
Richard F. Coelho

Editorial

Editor
Paula Miranda

Grading

Colourist
Mario Gaspar
Grading company
Ingreme Post Production

VFX

Post production company
Bamp
Post Producer
Ricardo Jesus

Commission

Commissioner
Orelha Negra
Label
Meifumado

Other credits

Electrician Assistant

David Silva

Production Assistants

Joana Tomás, João Dias

Set Photography

Beatriz Pereira

Dancers

Teresa Coelho, Diana Pascoal, Aires D’alva, João Cabaça, Melissa Sousa, Danilson Miranda, Sara Casal

David Knight - 20th Sept 2017

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