Feist ft Jarvis Cocker 'Century' by Scott Cudmore

Feist ft Jarvis Cocker 'Century' by Scott Cudmore
  • By David Knight
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Now this is what we like to see. Scott Cudmore creates an intense, joyous, and eccentric video for Leslie Feist that feels like a return to the form of the singer's videos of a decade or so ago. With added Jarvis Cocker.

Feist's videos for 1,2,3,4, My Moon My Man, and others directed by Patrick Daughters are ten years old now - from another era almost – but they helped introduce more contemporary dance styles into music videos. Cudmore's video for Century follows that tradition, but there's also another level of gritty seriousness, to reflect the current age.

Feist is confronted by her opponent and alter-ego, in the shape of singer and actress Maria Doyle Kennedy, and each of the dancers in Feist's gang has their equivalent in Kennedy's. They square up to each other, under a freeway flyover, and then engage in a dance battle - choreographed by Noemie Lafrance.

Century reflects our harsh, combative society, damaged by social media abuse - but it's not all intense grimness. The iconoclastic mischievousness is encapsulated by the sudden and incongruous appearance of Jarvis Cocker in the final act, intoning about more important matters, in his trademark fashion. What an experience.  

From the director

SCOTT CUDMORE: 

"I think that dance is a very powerful image of the concept of ‘wholeness’. You can’t really talk about each individual aspect of the dance without involving their relationship to the whole movement. The current impulse of the western mind, however, is to break everything down into fragments, into the smallest pieces possible and in the same way that we apply that thought to our observation of the world around us we also apply it to ourselves, inwardly.

"This fragmentation creates division from ourselves, from each other and from nature. Our psyche, both individually and collectively, is reflected in our perception of the universe and vice versa. This is the fundamental idea at the core of the video for me. It was Leslie’s idea to use dance to show conflict and in that conflict to show how each side depends on the other for its very existence.

"Despite the promise of social media to be a unifying force it’s at the same time driven us further apart. At least that’s been my observation, where the destruction of ones opponent is the goal, rather than dialogue, without the realization that destruction of your opponent means self-destruction. You and your opponent are part of the same greater movement. In the “conflict" of this dance, each side is dependent on the other - without the opposing movement, there would be no movement in the dance at all.  

"Noemie Lafrance choreographed this video and I think she created a very powerful illustration of this concept. For me, the dance illustrates a movement going from the illusion of division and separateness to a realization of wholeness. I believe that this movement, which is the very movement and pattern of thought itself, is what is needed if mankind (or at least civilization) is not to fragment itself into annihilation.”

Credits

Director
Scott Cudmore
Producer
Nicole Powell
Producer
Katy Maravala
Production Company
Revolver Film Company
Executive Producer
Richard Cureton
Executive Producer
Luc Frappier
Director's Rep (UK)
Chloe Page at Lock It InChloe Page at Lock It In website
Director of Photography
Peter Hadfield
Camera operator
Alan Kelly
1st AC
Rico Moran
2nd AC
Nick Petrie
Choreographer
Noemie Lafrance
Stylist
Sarah Millman
Wardrobe
Amanda Wood
Colourist
Clinton Homuth
Grading company
Alter Ego
Hair & Make-up
Claudine Baltazar
1st AD
Jason Bourke
Cast
Maria Doyle Kennedy
Editor
Scott Cudmore
2nd AD
Scott Weatherall
3rd AD
Edward Hernandez
key grip
Cait Lusk
best boy grip
Vicky Low

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