Superfruit 'Imaginary Parties' by Alon Isocianu

Superfruit 'Imaginary Parties' by Alon Isocianu
  • By David Knight
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Alon Isocianu and Superfruit (that's Scott & Mitch, two of the founding members of Pentatonix) have created an enjoyably arch confection for Imaginary Parties. 

With a series of riotously colourful outfits and art direction - all carefully coordinated – and a supporting cast of mannequin-like dancers, we're in a slightly tongue-in-cheek version of classic pop video territory.

It's those deadpan expressions, with the occasional raised eyebrow, that makes you smile. They were probably cracking up with each costume change.

Credits

Director
Alon Isocianu
Producer
Jeff Kopchia
Production Company
Joinery
Executive Producer
Ross Girard
Director of Photography
Jon Chema
Art Director
Spencer Graves
Post production company
Reactiv
Post Producer
Anna Junger
Director's Representation
Kelly Sarno / Agency Arts
Commissioner
Camille Yorrick
Label
RCA Records

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