Kacy Hill 'Hard To Love' by J.A.C.K.

Kacy Hill 'Hard To Love' by J.A.C.K.
  • By David Knight
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After the emotional and erotically-charged video for Like A Woman, directing duo JACK have created another audacious and controversial piece in their second collaboration with Kacy Hill.

For Hard To Love, the singer submits herself to a 'graphic performance' by artist Christophe Brunnquell, who proceeds to write the song's lyrics on Hill's body - beginning with the word Trust on both her eyelids.

What is striking is the full commitment to the idea, which in effect puts Hill in her interlocutor's control - nearly naked, strapped and suspended as he uses her as a canvas, with no half-measures. All this is captured with characteristic intimacy by Steve Annis's camerawork.

But curiously it appears to be the second big pop video in recent weeks that is contestably influenced by the work of British arthouse director Peter Greenaway. Just don't call it a lyric video.

 

Credits

Director
J.A.C.K.
Production Company
CaviarCaviar website
Producer
Adam Farley
Executive Producer
Katie Dolan
Production Manager
Lana Salfiti
Director of Photography
Steve Annis
Focus Puller
Eira Wyn Jones
Set design
Mikey Hollywood
1st AD
Jérôme Franc
Stylist
Lauren Matos
Bondage Artist
Sophia Mindus
Make up
Rebecca Wordingham
Hair
Federico Ghezzi
Grade Artist
Duncan Russell @freefolk
2D Artists
Johann Roche
Editor
Tianes Montasser
Post
Firm Paris
Label
Def Jam Recordings
EVP Media
Gabe Tesoriero
Management
Derek Dolin @ Three Six Zero
Special Thanks To
Kim Dellara, Derek Dolin, Coralie Duarte,
Graphic Performance
Christophe Brunnquell

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