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Kacy Hill 'Hard To Love' by J.A.C.K.

David Knight - 16th June 2017

After the emotional and erotically-charged video for Like A Woman, directing duo JACK have created another audacious and controversial piece in their second collaboration with Kacy Hill.

For Hard To Love, the singer submits herself to a 'graphic performance' by artist Christophe Brunnquell, who proceeds to write the song's lyrics on Hill's body - beginning with the word Trust on both her eyelids.

What is striking is the full commitment to the idea, which in effect puts Hill in her interlocutor's control - nearly naked, strapped and suspended as he uses her as a canvas, with no half-measures. All this is captured with characteristic intimacy by Steve Annis's camerawork.

But curiously it appears to be the second big pop video in recent weeks that is contestably influenced by the work of British arthouse director Peter Greenaway. Just don't call it a lyric video.

 

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David Knight - 16th June 2017

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Credits

Production/Creative

Director
J.A.C.K.
Producer
Adam Farley
Production Company
Executive Producer
Katie Dolan
Production Manager
Lana Salfiti

Camera

Director of Photography
Steve Annis
Focus Puller
Eira Wyn Jones

Misc

Set design
Mikey Hollywood

Other credits

1st AD

Jérôme Franc

Stylist

Lauren Matos

Bondage Artist

Sophia Mindus

Make up

Rebecca Wordingham

Hair

Federico Ghezzi

Grade Artist

Duncan Russell @freefolk

2D Artists

Johann Roche

Editor

Tianes Montasser

Post

Firm Paris

Label

Def Jam Recordings

EVP Media

Gabe Tesoriero

Management

Derek Dolin @ Three Six Zero

Special Thanks To

Kim Dellara, Derek Dolin, Coralie Duarte,

Benedict Turnbull,Isabelle Metayer, Léo Copet

Graphic Performance

Christophe Brunnquell

David Knight - 16th June 2017

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