Slowdive 'Sugar For The Pill’ by in/out

Slowdive 'Sugar For The Pill’ by in/out

After a mere 22 year break, seminal shoegazers Slowdive have returned with a new video directed by Riff Raff's Nursery of Evil duo in/out.

Taking inspiration from Slowdive's new album artwork (which is itself a still from a 1957 avant-garde film called Heaven & Earth Magic) the video is an exploration of geometric shapes, pictures within pictures and positives within negatives. Light circles objects and faces, warping abstract patterns in and out of existence with every frame.

Contrasting colours create a deeply satisfying palette for a serene and dreamlike visual which complements perfectly the band's dream-pop sound.

Credits

Director
In/Out
Producer
Julia Frost
Production Company
Riff Raff Films
Executive Producer
Natalie Arnett
Director of Photography
Ben Todd
Gaffer
John Burke
Art Director
Xander Mitchell
Colourist
Toby Tomkins
Grading company
CHEATCHEAT website
Commissioner
Tom Davies
Label
Secretly Canadian

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