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Gener8ion 'No Rebel' by François Rousselet

Luke Bather - 9th Feb 2017

Aesthetic is the name of the game in this Dior/Gener8ion collaboration directed by François Rousselet.

In a car park full of inexplicably gorgeous cars, two gangs of inexplicably gorgeous people meet for an inexplicably gorgeous dance battle. This is the magic of a fashion film - a hyperreal world that we really wish existed, because wouldn't it be nice if somewhere, right now, this exact scene was happening in real life?

Meticulously planned choreography by Holly Blakey, dynamic lighting setups and a colour palette that evokes the Neon Noir look pioneered by films like Drive, this music-video-branded-content hybrid launching a latest type of Poison (Dior's perfume brand) even manages to throw some comedy elements in amongst the sheer beauty.

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Luke Bather - 9th Feb 2017

Tags

  • Branded music video
  • Narrative

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Credits

Production/Creative

Director
Francois Rousselet
Producer
Erinn Guillon
Production Company
Insurrection
Production Manager
Aurelie Bruneau
1st AD
Valentin Semko

Camera

Director of Photography
Jake Scott
Focus Puller
Richard James Lewis

Wardrobe

Wardrobe
Barbara Loison
Hair
Vi Sapyyapy
Make-up
Sarai Fiszel

Casting

Lead actor
Camille Rowe

Editorial

Editor
Adriana Legay

Grading

Colourist
Laurent Ripol

VFX

Post production company
Home Dp
Post Producer
Paul Crehange, Romain Gingembre

Commission

Commissioner
Dior Creative Studio
Label
Savoir Faire

Other credits

Creative Studio Director

Aurelie Pyvka

Creative / Art Director

Alexandra Reghioua

Creative Producer

Zelda Bensoussan

Dancers

Chester Hayes, Michael Boateng, Johnny Vicker, Tayler Deyn, Anna Engerstorm, Agela Marie Hurst, Grace Jabber, Eve Stainton, Maeva Berthelot, Becky Namgauds, Fernanda Diniz, John Guerrasio

Luke Bather - 9th Feb 2017

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