Wild Beasts 'Alpha Female' by Sasha Rainbow

Wild Beasts 'Alpha Female' by Sasha Rainbow

Sasha Rainbow directs this powerfully cool promo for Wild Beasts.

Shot in Bangalore, India, the clip acts as a portrait for a new generation of girls empowering themselves through skateboarding. Girls of all ages, in all manner of clothing, skate effortlessly through the city streets whilst onlookers seem amazed and confused.

These awesome females tear up streets and skateparks alike, by day and night, with the night time scenes flooded with gorgeous coloured lights. An all-round fantastic celebration of culture and empowerment.

From the director

SASHA RAINBOW:

"When I first heard Alpha Female, I had the epiphany to film the growing female skateboard scene outside the Western world. In places like Afghanistan, Cambodia and India, skating has not been solidified as a male sport and therefore has had a massive cultural impact, teaching values about self empowerment through skateboarding. I thought India, with its colours and cinematic landscapes, was the place to do it.

"Because of the current political climate in the West and attitudes of intolerance, and sexism across the world, I wanted to create a video that celebrates everyone who takes the risk to be themselves. The Holystoked Skate Crew and the girls that I worked with are an inspiration that cuts through age, gender and class barriers. I wanted to commemorate this incredible moment in India and show how massive cultural change can start with just one person.

"Meeting this remarkable community inspired me to dig deeper into their personal stories and the environment in which they developed themselves. I am now planning to return to India to film a documentary on the themes and figures involved in Alpha Female."

Credits

Director
Sasha Rainbow
Producer
Felix Jude West
Producer
Rosalind Croad
Production Company
RumbleRumble website
Executive Producer
Fritzi Nicolaus
Director of Photography
Alexandre Jamin
Focus Puller
Rudresh Benchalli
2nd AC
Mani Bc
Art Director
Somanna Somz
Editor
Sarah Peczek; Flaura Atkinson
Editing company
The Quarry
Colourist
Matthieu Toullet
Grading company
MPC
VFX
Youngster
Director's Representation
Chloe Page at Lock It InChloe Page at Lock It In website
Commissioner
Bart McDonagh
Label
Domino Records
Line Producer
Venugopal Nair
Location Assistant
Krishna Gowda
Production Assistant
Badri Nath
Production Assistant
Channy Lowang
Production Assistant
Rebecca George
Production Assistant
Chandu Ram
DIT
Punith
Coordinator
Dyna D’Souza
Skaters
Location Company
Apus Pictures Ltd.
Camera & Lighting
Capture Crew Productions Ltd.

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