Some may consider the following information as a series of warning signs. This is an animated video for Katie Melua for a song called Perfect World, with characters that appear they are made of sugar. If that sounds just too icky and yucky for your liking, you also need to know that this was directed by the hugely experienced BAFTA-nominated directing team Karni & Saul. And that it's awesome.
Yes, we're talking about world-class sentimentality, but this story of love between a mother and child, and their adventure in a magical wintry forest, is so beautifully achieved and achingly heart-rending, it has the potential to be a perennial seasonal favourite. If you see it, it may not only make you cry, you may well up when you think about it afterwards. It's that good.
In every way, this is a fantastic achievement by Karni Arieli and Saul Freed, created mostly in CG. It's something that a delighted Katie Melua herself has acknowledged. “Karni and Saul possess an incredible gift in their ability to create substantial characters who are able to deliver emotional depth within fantastical, meticulously realised environments," she says. "They never veer away from the emotional content and fragility of the song. They genuinely care. I am so excited and grateful that they have delivered such a charming and magical movie which brings ‘Perfect World’ to life so magnificently.”