Jamie T 'Tinfoil Boy' by Tom Beard

Jamie T 'Tinfoil Boy' by Tom Beard
  • By David Knight
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Tom Beard's video for Jamie T - his first for the London artist, having worked with him on several other kinds of visual projects previously – is disturbing and compelling, even though not that much happens. As a teenage girl starts her day, she preens in front of her cameraphone - and from that point everything she does, as she meets up with a boy and they set off on a day out, is caught on that camera. 

The relentlessness of the track - and lo-fi performance footage of Jamie T and band is cut into the narrative – encourages a sense of unease that works on at least a couple of levels. Quite apart from the threat of something bad about to break the mundanity in the video, it's that constant self-documentation - and the distancing effect it creates – that really strikes a chord. It's not what might happen, because it already has. 

From the director

TOM BEARD:

" Jamie and I have always worked closely together over the years on his artworks and portraits. This was the first video I have directed for him and I wanted to mirror the raw haunting nature of the track through the imagery. I wanted to play on the idea of using found footage, creating a narrative through a series of selfie shots rather then a cinematic piece. I was drawn recently to a story on the news about two young girls documenting themselves on their cameraphones as they committed murder. The camera screen seems to build a wall between them and their actions creating a serene nonchalance as they torture a vulnerable woman. In my video I wanted to explore this."

Credits

Director
Tom Beard
Producer
Lucy Rogers
Production Company
PartizanPartizan website
Executive Producer
Claire Stubbs
Production Manager
Tara Bartlett
1st AD
Kerry Green
Director of Photography
James Blann
Gaffer
Rik Burnell
Wardrobe
Holly MacDonald
Editor
Gaia Borretti
Colourist
Vic Parker
Grading company
Raised By Wolves
Post production company
Raised By Wolves
Cast
Emma True, Adam Bracegirdle, Ross Cahill
Director's Representation
PartizanPartizan website
Commissioner
Helen Kennedy
Label
Virgin Records

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