Jennifer Lopez 'Aint Your Mama' by Cameron Duddy

Jennifer Lopez 'Aint Your Mama' by Cameron Duddy
  • By Cat Velez
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Jennifer Lopez sticks it to The Man - and in passing, the patriarchy - in her uproarious 50's throwback video for Ain't Your Mama, directed by Cameron Duddy.

Employing second-wave feminist movement character tropes, the singer plays the newsanchor, the housewife, the secretary and an industrial line worker -  each of them fierce, each of them Mad as Hell.

It all starts when newsanchor J-Lo - underappreciated and taken for granted by her partner - has had enough. On the air, she galvanises the masses with her slogan 'I ain't your mama' and inspiring all the housewives and working women to rise up,  give 'em hell, organise through social media - and dance.

The result is pretty much everything her legion of fans could want from J-Lo production: a stomping beat, plenty of Mad Men and Working Girl costumes, and boots so high they lock into her belt!

Credits

Director
Cameron Duddy
Producer
Jeremy Sullivan
Executive Producer
Missy Galanida
Executive Producer
Isaac Rice
Production Company
Hound Content
Production Manager
Michael Lawrence
1st AD
George Nessis
Director of Photography
Shawn Kim
Focus Puller
Chris Slany
2nd AC
Matt Sumney
Gaffer
David Blue Thompson
Art Director
Alex Delgado
Wardrobe
Rob Zangaradi
Hair
Chris Appleton
Make-up
Mary Phillips
Director's Representation
Marisa Garner @ Marisa Garner AssociatesMarisa Garner @ Marisa Garner Associates website
Commissioner
Sam Lecca
Label
Epic Records

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