Kontra K 'An Deiner Seite' by Maximilian Niemann

Kontra K 'An Deiner Seite' by Maximilian Niemann
  • By David Knight
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On one level director Maximilian Neimann's video for German rapper Kontra K's An Deiner Seite (Next To You) is a nailbiting Nordic Noir thriller. But it also happens to be much more. Unit 9 have created the first interactive music video where the user is invited to switch between two timelines - the past and present - to uncover clues to solve a murder mystery. 

It starts with a fisherman coming across a crime scene in the beautiful setting of a lake house, where he stumbles a weapon, a corpse, a blood-stained boat. But by tapping the space bar on the website, or simply tapping your smartphone, reveals the actual, quite terrifying events (in which Kontra K plays one of the protagonists). 

The video can be watched in linear format, or on a dedicated microsite for the most optimal experience. As viewers investigate the crime scene, they are encouraged to tap their phone or press the spacebar on their keyboards. Viewers can choose to see the present (don’t press space) or the past (press space). There are clues hidden in the video, but viewers must be clever enough to figure out when to look into the past and when to look into the present. They are given visual clues while they’re watching the video so they know to look for a key moment. Depending on how many of them they find, the video can have three different endings.

It's clever and unique, and what really makes it work is the standard to which its been achieved. You wouldn't care to know what happens if this wasn't dramatized to a high level, and from the location to the performances, the photography and the technology, its all here.

From the director

MAXIMILIAN NIEMANN:

“Our immersive experience challenged everyone to keep both films in mind at all times. At all points in the experience, the storylines need to work on their own but also together. This was a challenge in terms of planning, but also for everybody involved on set. The crew did an outstanding job and I was especially impressed with how readily our actors embraced the concept and brought it to life.”

Credits

Director
Maximilian Niemann
Producer
Gerrit Klein
Production Company
UNIT9 Films
Director of Photography
Markus Gebhart
Editor
Fabian Gustus
Label
Four Music
Production designer
Tonia Hochsieder
Production Services
Filmakademie Baden-Wuerttemberg
Writer
Maximilian Niemann
Idea
Maximilian Niemann & Gerrit Klein
Digital Concept & Interactive Art Direction
David Brenner & Philipp Mooren
Sound Design
Jascha Viehl
UNIT9 Producer
Marta Dopierala
Tech Lead
Bruno Imbrizi
Creative Partner
Piero Frescobaldi
Head Of QA
Dominic Berzins
QA Senior Tester
Ayesha Evans
QA Senior Tester
Tom Watson
QA Tester
Andrew Heraty
Managing Director
Valentina Culatti
Creative Partner
Gilles Boisselet
Chairman And Creative Partner
Piero Frescobaldi

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