El Guincho 'Pizza' by Alberto Blanco

El Guincho 'Pizza' by Alberto Blanco
  • By Cat Velez
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For El Guincho's Pizza, Alberto Blanco focusses on the addictive quality of the classic Italian fast food. In fact, in his riveting and atmospheric video, pizza is the new crack. 

Alberto describes the idea as “The Wire meets pizza,” and he's created a surprisingly serious and hardboiled  cinematic narrative around the funny premise. It follows the shady, nighttime dealings of drug lord El Guincho and his network of spinners, slicers, cookers and pushers - as well as the SWAT teams who are after them.

Playing out like a clip from a movie or TV show with El Guincho at its amoral centre, the video achieves a dark, ambiguous tone. And it makes us question whether or not to take pizza-dealing seriously... 

Credits

Director
Alberto Blanco
Production Company
BLUR Films
Executive Producer
Inés Segura
Executive Producer
Mario Forniés
Producer
Ines Massa
Director of Photography
José Luis Bernal
Production designer
Anna Colomer Nogué
Location Manager
Jorge Noguerales
Editor
Pau Luzón
Costume designer
Natalia Vega
Casting
Alejandra Alaaf
1st AD
Yago Garbizu
2nd AD
Carla Celda

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