Bouha Kazmi, who's visually striking music videos include Zayn’s debut solo single Pillowtalk (above) and MØ's Nights With You, has joined London Alley for music videos in the UK and US.

With accolades that include a Best Music Video award at the Los Angeles Film Festival, as well as nominations at the MTV Music Video Awards, the BRIT Awards for Video of the Year, multiple nominations at the Young Director Award at Cannes Lions, and a Best New Director nomination at last year's Shots Awards, Kazmi has continued to forge himself a reputation as an innovative and thought-provoking filmmaker this year with his recent acclaimed video for Ryan de La Cruz's Know About Me.

Jess Bell, London Alley's UK executive producer, has said; “We are absolutely thrilled to have Bouha in the London Alley family. I think he’s an incredible talent who consistently manages to weave original narratives and concepts into any genre of artist. Bouha is equally at home crafting a leftfield, unique idea for an indie artist as he is elevating a global hip hop or pop star with a standout, original and epic narrative. 

"His vast experience and truly individual creative talents are an absolute asset to our team and we are all beyond excited to work with him moving forwards.”

London-based Bouha Kazmi joins London Alley’s rich roster of internationally-renowned directors including Colin Tilley  Alex Southam, Courtney Phillips, Tim Mattia and Hannah Lux Davis. He will represented for music videos by Otis Bell, Sam Davey and Kim Jarrett at OB Management.

• Watch Bouha Kazmi's work showreel at London Alley here