Leading international fashion magazine and website i-D is partnering with the UK Music Video Awards once again - or 'crashing', as they prefer to put it – by sponsoring this year's Best Styling in a Video award.
It's the fourth year in succession that i-D has come on board to sponsor the award that honours the greatest work in wardrobe and hair and makeup styling in music videos over the past 12 months, with the award going to work on the videos for Beyoncé's Formation last year, Rihanna's Bitch Better Have My Money in 2015, and Brooke Candy's Opulence in 2014.
Eloise King, global editorial director at i-D, says: "More than ever the visual arts in music echo the connection between vision, image-making and self-expression, with fashion and styling playing a key role in pushing the boundaries of visual creativity. With music video providing a cutting edge insight into youth and sub-cultural style evolution, i-D are proud to support the styling category and celebrate the very best of fashion in film.”
News of i-D's partnership with the UK Music Video Awards 2017 comes as the deadline for entries is extended to the final deadline of next Tuesday, August 8th at midnight (BST). Go to ukmva.com for more information and enter work in over 30 categories including Best Styling in a Video.
The UK Music Video Awards 2017 takes place for the third time at the legendary Roundhouse in London on Thursday, October 26th. Information on tickets for the show and aftershow is coming soon at ukmva.com.