Tim Erem, director of the video for Major Lazer & DJ Snake's Lean On, and other hugely successful videos for Rihanna, Nick Jonas, Tove Lo and others, has joined Park Village's Content and Music roster for music video representation in the UK.

The LA-based Swedish director, who cut his teeth as a compositor before making his directing debut while still in his teens, made his name making music videos for some of the biggest names in Swedish pop, for the likes of Robyn, Nause, Elliphant and MØ.

When he moved to the US, his association with MØ continued with Lean On, on which she is the featured vocalist. The resulting Mumbai-shot video (above) has become one of the most successful ever videos on YouTube, amassing a staggering 1.5 billion views since its release in April last year, becoming one of YouTube's top ten most watched videos of all time.

Erem has followed up this year by directing the steamy video for Nick Jonas Close, featuring Tove Lo, and one of the double video package for Rihanna's Work, featuring Drake.  He joins the roster at Park Village's content and music division, which also represents Thibaut Grevet, Remy Cayuela, Jack Driscoll, Favourite Colour: Black, and Cedric Blaisbois.

• Watch Tim Erem showreel at Park Village here